Who it’s for
If people already belong to you, this is for you.
Every organization here has the same asset: a group of people who already chose to be part of it. What they usually lack is something to give those people between the moments that brought them in. That is the whole job.
Credit unions & banks
Rates are comparable everywhere. The relationship is the differentiator.
A checking account is a commodity and every institution knows it. Benefits members use every week — a booking site with your name on it, an insurance rate they cannot get on their own — give people a reason to think of you outside of a rate comparison. Membership scale also makes this the audience most likely to clear the affinity insurance threshold.
Where groups like this start
Affinity insurance needs about 20,000 members to qualify. The rest have no minimum.
Trade associations
Renewal season arrives and members ask what their dues bought them.
Benefits are the answer to that question that does not require you to raise dues or invent a new program from scratch. A discount marketplace and a branded travel portal both read as association value on a renewal notice, and both are things a member can use the week they join rather than at the annual conference.
Where groups like this start
Affinity insurance needs about 20,000 members to qualify. The rest have no minimum.
Employers
A raise gets absorbed. A benefit gets noticed every time it is used.
Sponsored benefits cost a fraction of a comparable salary increase and show up in the moments that matter — a breakdown on the way to work, an identity alert, a vacation that came in under budget. They also reach the whole roster equally, which a merit increase does not.
Where groups like this start
Membership clubs
Membership lapses quietly, usually from lack of use rather than dissatisfaction.
The members most likely to lapse are the ones who never engage between renewals. Benefits create small, frequent contact — a discount used, a trip booked — that keeps the membership present in someone's mind well before the renewal notice arrives.
Where groups like this start
Not sure which of these you are?
Tell us the size and shape of your group and we’ll say which programs are worth your time — including the ones that are not.